Background
Al Waab City (AWC) stands as one of the largest real estate
projects in Qatar, spanning over 500,000 m2, owning over 500 offices, 283 villas, and 25
showrooms.
Cosette’s mission was to rebuild Al Waab City’s brand and restore its reputation following bankruptcy. Our goal was to regain public trust and forge a stronger connection with residents. To achieve this, we focused on developing a comprehensive rebranding strategy that addressed past challenges while showcasing the progress and future potential of AWC on digital platforms and through public events. Our efforts were aimed at reestablishing AWC as a reliable and esteemed name in the real estate sector in Qatar.
- Outdated branding for over 15 years at a leading real estate firm.
- Extended project
duration,
spanning 5 years.
- Narrow target audience to attract, focusing on the upper social class.
-
Difficulty in sustaining high-quality content that aligns with the brand’s stature.
- Lost trust
within the society and target audience.
- Conducted market research to draw inspiration from the strengths of similar real estate brand
identities.
- Created a marketing strategy with clear milestones.
- Assigned an
experienced team
to engage the niche audience via performance marketing.
- Adapted content creation to align
with
the latest trends in real estate.
- Leveraged strategic PR through local and international
media
platforms to highlight AWC’s work progress and gain public support.
- 50 VVIPs accepted invitations to the launch of each project phase.
- 200% increase in daily
enquiries across media platforms.
- 90% occupancy rate for the villas within the first year.
-
Elevated AWC’s digital and physical profiles.
- Strengthened AWC’s digital and physical
presence.
-
Regained society trust and strengthened brand positioning in the market.
Tell us about your project. We respond to almost every inquiry within one business day.
Address, 251 Al Nasr St, Doha, Qatar.
+974 6696 7125
contact@cosettesolutions.com
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